WHAT IS OLFACTORY
MARKETING?

Olfactory marketing, also known as scent marketing, is the use of scents for marketing and commercial purposes . Scent marketing can be applied to products, points of sale, and any location.

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OBJECTIVE

Olfactory
Marketing Measures

The objectives of scent marketing are to promote the well-being of customers in order to retain them, and to stand out from the competition At the point of sale, scent diffusers can be used to improve the quality of the customer experience , strengthen the image of a brand by diffusing a scent in relation to its universe or for a particular product. A fragrant, harmonious atmosphere creates a more intimate relationship with visitors and sets you apart from the competition.

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I've Been A Loyal Customer Since Then

I was just passing by when I smelled a great aroma, when i entered the shop it rejuvenated my mood, i've been going back to the shop often.

-JOSHUA

I Keep Coming Back!

I love the atmosphere and the smell of the shop, it keeps me coming back. it relaxes me.

-JENNIFER

SMELLS GENERATE EMOTIONS

WHY HAVE RECOURSE TO THE OLFACTORY MARKETING?

Of the five senses, smell is the most powerful of the senses that trigger emotions and memories. Consumers are attracted to fun outlets, friendly, original … With the olfactory atmosphere of the environment, they assess and positively perceive the place, stimulating their purchasing acts and improving their shopping experience.

achat effectués

AVEC ANIMATION
OLFACTIVE

69%

156 INDIVIDUS

SANS ANIMATION
OLFACTIVE

50%

156 INDIVIDUS

POSSIBILITIES

THE OLFACTORY SOLUTIONS & DIFFUSIONS OF FRAGRANCES MAKE IT POSSIBLE TO

Develop a positive impact on your customers by encouraging them to stay longer. In a pleasantly fragrant place, customers lose track of time passing. (“Time compression” effect ) They stay there, on average, 10 to 15% longer. Optimize the customer experience and its relationship to your brand or product, Make spaces more attractive and safer, Improve the morale of people on the site and promote their wellbeing and Annihilate unpleasant odors

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